Read the case and then answer the following questions within 2-3 pages (double-spaced.) It is a valuable skill
to write concisely, please stay within the page limit.
What are the various tradeoffs Williamson faces similar to the example noted above?
How might his pricing strategies vary by sport? Use three sports as examples and provide general pricing
considerations for each.
Based on the case study and chapter 5 of the Ticket Operations text, what are the characteristics of a good
pricing plan?
What are some tactics that you would you recommend LOCOG do to determine ticket prices considering the
challenges faced by Williamson?


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