Research Paper Criteria

Process – Select a publicly traded company that you are interested in and want to spend some time learning about in detail.

Technical – Paper should be approximately 1250 words, more or less. Please note the company and ticker symbol at the top of the first page.

Objective – Evaluate the Company and compare it against its selected industry competitors.

Question that should be answered in your paper:

How would you characterize the industry?

What is the company’s mission?

What is the company’s vision?

What is the company’s culture?

What is the company’s value chain?

What is the corporate strategy?

Is there internal alignment?

Conclusions – What do your findings mean? Does your reading of the information lead you to believe the company has a strategic advantage? Would you invest in the company? Why?

Feel free to use any charts or graphs that would help tell your story.

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