Choose one of the case studies from Armstrong et al (20181) in the pdf on Moodle.
The Supermarket Wars case, the example case used in the lecture 10, cannot be used
for this assignment.
After choosing the case and company you will use, determine the marketing-related
management decision that the company needs to make NEXT (i.e., after the
circumstances in the case have been resolved) in order to be successful in the future.
Write a research proposal that will help that company gather information to help
them make the marketing decision(s) identified.

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