Choose a media outlet or media entity and visit its website to determine its parent company. This can be anything from ESPN to the Washington Post. Often this will be in the “Corporate” or “About Us” sections. Refer back to the NPR article in your module readings on who owns what if you need a starting point.

Consider and respond to the following questions. Each response should be 1 to 2 paragraphs.

1. How large is the parent company of this media outlet? Does it own any other outlets?
2. How might the parent company be using vertical integration to its advantage? Is the parent company using any other types of integration? If so, which types? Please give examples.
3. Were there any surprises to what you found? Were there any corporate connections that you did not expect
to see? Please explain.

 

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