1.Identify your brand.
Aiden hotel by best western.
2.Identify your brand’s target market and their key characteristics.
3.As the marketing director, which top 2 methods would you utilize in gathering information about your consumers? Explain each briefly.
4.List the cultural factors that may affect your consumers’ purchase decision. (list at least 2 actual examples and explain.)
5.List the social factors that may affect your consumers’ purchase decision. (list at least 2 actual examples and explain.)
6.List the personal factors that may affect your consumers’ purchase decision. (list at least 2 actual examples and explain.)
7.List the psychological factors that may affect your consumers’ purchase decision. (list at least 2 actual examples and explain.)
8.Apply the five stages in the decision process to your selection of a destination for your next vacation.
9.Identify some of the global consumer behavior trends (list at least 3 different consumer behavior trends) and explain why and how those trends can affect your brand’s marketing in the hospitality industry.
10.Reference list

 

 

 

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