Marketing research paper. Paper details 1. Choose any company from the real World: Etihad Airways 2. Identify the problem/challenge/issue: competitive advantage of Etihad airways Ability of Etihad Airways to provide a stable increase in profits. It can be a certain resolution of the problem or evolution of good practice over the period of time in the company. 3. What is the causes of the competitive advantage: identify why Etihad airways is performing better or worse than other? What is the competitive advantages over the rivals? What rivals do better then Etihad? In which market Etihad is performing good and what market should Etihad grow more or Enhance performance? How Etihad meets customer satisfaction? What is Etihad marketing mix, market analysis (strategy) and brand reputation? Include SWOT analysis? 4- What is the financial performance of Etihad? Compere profitability and cost between 2017 and 2019. What strategy Etihad are using to make profit? 5. Examine cause-and-effect relations: Try to explain why the problem occurred and which actions led to the reason for this problem or how Etihad has achieved competitive advantage. Structure of report : 1.Introduction – 2. Background Information – Include some facts and issues of the case company and provide the details on the problem/issue. General overview 3. Alternatives –analysis of Etihad airways 4. Solution –explain the reasons behind the proposed solution, support this solution with justification, and include relevant theoretical concepts 5. Recommendations – Identify specific strategies to accomplish the proposed solution, recommend further actions, and outline a plan . • References
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