Based in previous findings on centre parcs produce a report which critically appraises the organisation’s

current Marketing Strategy.

In order to do this, you should build upon the findings from your situational analysis from

Assignment 1 and assignment 2 in order to recommend what strategic marketing options the

company could consider and how these might be implemented. Please see further guidance

below.

The report :

1. Building on the findings of your situational analysis in Assignment 1 and 2 you are

asked to produce a report which critically appraises the marketing situation of the

organisation and the strategic marketing options open to it.

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