Part 4: DEVELOPING INTERNATIONAL MARKET-ENTRY STRATEGIES:

(a) In your group, discuss, decide, justify, and develop your International Market Entry Mode and your Marketing Strategies for internationalizing and marketing in that new target-country you have finally selected in Part 3.

(i) – Compare and contrast various market-entry modes (methods) in Internationalization of market, including Exportation, Strategic Alliances (partnerships, joint ventures, licensing, franchising), and Full Direct Investment (foreign marketing divisions, semi-autonomous subsidiaries, or fully autonomous subsidiaries), looking at the advantages and disadvantages of each one.

(ii) – Decide which entry mode to propose to your company for internationalizing into that chosen country and justify your decision.

(iii)- Discuss whether you propose standardization or adaptation of your brand and marketing-mix strategies in that foreign market, and justify your decision based on all you know already about that country and its people, culture, and market potentials.

(iv) – State two clear Marketing Objectives you plan to achieve in that foreign market at the end of your first business year. Prepare a summary of your Strategic Marketing Plan showing the Marketing-mix Strategies (products, Price, Place, and Promotion) you plan to implement in the market in the first business year in order to achieve your 2 specific objectives.

The post Discuss whether you propose standardization or adaptation of your brand and marketing-mix strategies in that foreign market, and justify your decision based on all you know already about that country and its people, culture, and market potentials. appeared first on Essay Quoll.

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