As Paolo DeCesare, what factors do you need to consider before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)? What kind of analysis will you need to do in preparing for that meeting?
As Paolo DeCesare, what factors do you need to consider before
Firstly, As Paolo DeCesare, what factors do you need to consider before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)?
Secondly, What kind of analysis will you need to do in preparing for that meeting?
Thirdly, Does SK-II have the potential to become a global brand within Procter & Gamble’s worldwide operations? Why or why not?
Fourthly, Which of the three market options should Paolo DeCesare recommend to the GLT? What benefits do you expect to gain? What risks do you see?
Additionally, How should he implement your recommended option?
Also, What support and/or resistance do you expect? How will you manage it?
Lastly, Based on what we know now, how did the global expansion for SK-II go?
These are required.
(1) You should not conduct outside research for the case analysis. In fact, you should pretend that you are facing exactly the same situation and information presented in the case.
(2) Think of your case analysis as a consulting assignment that you are performing for the case firm. Thus, your audience for the case analysis is your client (an executive in the case firm) and your analysis should take the form of an executive briefing. Think about who your client is and what he/she would like to see in your report. The analysis must be professionally written and presented. If you need help with the writing, please use the campus-writing center.
(3) Do not summarize the case. The audience (your client) is very familiar with the situation and requires further analysis that goes beyond the information presented in the case.
(4) Avoid laundry lists. Focus and organize your analysis. Look for frameworks from the readings or class that help you organize and present your analysis. (In emphasizing frameworks from this class I don’t mean to discourage using ideas from other classes, lessons learned from personal experience, lessons learned from previous cases, or common sense.)
(5) The best structure for your case analyses depends on the particular issues raised in the case that you analyze. The assignment questions for each case are a useful starting point for your analysis. In addition, the strategic case analysis framework that will be handed out in class is a useful guide for structuring your analysis.