Financial Management FIA6002 Case Study – 30 marks. Present all your analysis in tables. Write notes on how you made your calculations. (include the formulas ). Assessment scope LO1, 5 marks LO2 20 marks and LO3 5 marks.
Financial Management FIA6002- present all your analysis in tables
Financial Management FIA6002
Case Study – 30 marks
Firstly, Present all your analysis in tables.
Secondly, Write notes on how you made your calculations. (include the formulas )
Thirdly, Assessment scope LO1, 5 marks LO2 20 marks and LO3 5 marks.
Part I LO1, LO2, LO3 (Marks 20)
Conch Republic Electronics is a midsized electronics manufacturer located in Key West, Florida. The company president is Shelley Couts, who inherited the company. When it was founded over 70 years ago, the company originally repaired radios and other household appliances. Over the years, the company expanded into manufacturing and is now a reputable manufacturer of various electronic items. Jay McCanless, a recent MBA graduate, has been hired by the company’s finance department. One of the major revenue-producing items manufactured by Conch Republic is a personal digital assistant (PDA).
Conch Republic currently has one PDA model on the market, and sales have been excellent. The PDA is a unique item in that it comes in a variety of tropical colors and is preprogramm ed to play Jimmy Buffett music. However, as with any electronic item, technology changes rapidly, and the current PDA has limited features in comparison with newer models. Conch Republic spent $750,000 to develop a prototype for a new PDA that has all the features of the existing PDA but adds new features such as cell phone capability.
The company has spent a further $200,000 for a marketing study to determine the expected sales figures for the new PDA. Conch Republic can manufacture the new PDA for $155 each in variable costs. Fixed costs for the operation are estimated to run $4.7 million per year. The estimated sales volume is 74,000, 95,000, 125,000, 105,000, and 80,000 per each year for the next five years, respectively. The unit price of the new PDA will be $360. The necessary equipment can be purchased for $21.5 million and will be depreciated on a seven-year MACRS schedule. It is believe d the value of the equipment in five years will be $4.1 million.
As previously stated, Conch Republic currently manufactures a PDA. Production of the existing model is expected to be terminated in two years. If Conch Republic does not introduce the new PDA, sales will be 80,000 units and 60,000 units for the next two years, respectively. The price of the existing PDA is $290 per unit, with variable costs of $120 each and fixed costs of $1,800,000 per year.
If Conch Republic does introduce the new PDA, sales of the existing PDA will fall by 15,000 units per year, and the price of the existing units will have to be lower ed to $255 each. Net working capital for the PDAs will be 20 percent of sales and will occur with the timing of the cash flows for the year; for example, there is no initial outlay for NWC, but changes in NWC will first occur in year 1 with the first year’s sales. Also, Conch Republic has a 35 percent corporate tax rate and a 12 percent required return. Shelly has asked Jay to prepare a report that answers the following questions.
1. Firstly, What is the payback period of the project?
2. Secondly, What is the profitability index of the project?
3. Thirdly, What is the IRR of the project?
4. Finally, What is the NPV of the project?
Conch Republic Electronics, Part 2 MINICASE Shelley Couts, the owner of Conch Republic Electronics, had receive d the capital budgeting analysis from Jay McCanless for the new PDA the company is considering. Shelley was please d with the results, but she still had concerns about the new PDA. Conch Republic had used a small market research firm for the past 20 years, but recently the founder of that firm retired. Because of this, she was not convince d the sales projections present ed by the market research firm were entirely accurate.
Additionally, because of rapid changes in technology, she was concerned that a competitor could enter the market. This would likely force Conch Republic to lower the sales price of its new PDA. For these reasons, she has asked Jay to analyze how changes in the price of the new PDA and changes in the quantity sold will affect the NPV of the project. Shelley has asked Jay to prepare a memo answering the following questions.
QUESTIONS Part II LO2, LO3 (Marks 10)
1. How sensitive is the NPV to changes in the price of the new PDA?
2. Finally, How sensitive is the NPV to changes in the quantity sold of the new PDA?