# Describe Conceptual and Operational Definitions of Constructs

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## Describe Conceptual and Operational Definitions of Constructs

Week 4 – Assignment: Describe Conceptual and Operational Definitions of Constructs
Assignment
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In this assignment, there are a number of constructs. Based on this, provide a conceptual and at least one operational definition of each construct listed below. Based on the operational definitions, provide a measurement for the variable and explain the level of measurement (nominal, ordinal, interval, and ratio) that is generated. Once this is completed, provide a conceptual and operational definition of two constructs you will be measuring in your intended dissertation research.
Rather than present a traditional paper, organize the document by the following construct.
a.    Attitude toward new technology
b.    Customer satisfaction
c.     Self-concept
e.    Organizational commitment
f.      Constructs you intend to measure

Length: Your paper should be between 5-7 pages, not including title and also reference page.
References:  Include a minimum of eight (8) scholarly sources. Your presentation should demonstrate thoughtful consideration of the ideas and concepts presented in the course and also provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Videos:

https://methods-sagepub-com.proxy1.ncu.edu/video/an-introduction-to-levels-of-measurement

https://methods-sagepub-com.proxy1.ncu.edu/video/measurement

### Describe Conceptual and Operational Definitions of Constructs

Measurement
Measurement is the process of assigning numbers to represent attributes of objects according to a set of rules. For instance, you may measure the attitude or preference of a person, not the person.
Care is needed when researchers design measurements since the type of data will determine the kinds of analysis that can be used when analyzing data based on the measurement. You need to first consider the properties of the attribute or characteristic (e.g., if you were measuring a person’s gender and assigned a 1 to males and 2 to females). While 1 + 1 = 2, this does not mean that woman is twice men! The rules and assumptions that you typically think of working with numbers do not necessarily apply when you are measuring the characteristics of objects.

As you know, there are four scales of measurement to measure attributes of objects: nominal, ordinal, interval and ratio. In general, you want to use the highest level of measurement that is appropriate for the concept that you are measuring. In some cases, there may be options. For instance, if you wanted to determine someone’s age and were using a questionnaire, you could leave the question open-ended generating ratio data and allow you to create categories after the data has been collected. Alternatively, you could have age categories that would generate ordinal data.