This is a paper that is focusing on the United Airlines Phase 3 target market analysis. The paper also provides additional information to use in writing the assignment paper in detail.
The United Airlines Phase 3 target market analysis
Phase 3: United Airlines
Throughout this course, we will explore market planning from the perspective of the marketing manager. While the marketing process and the specific responsibilities of a marketing manager vary across industries and firms, developing a strategic marketing management process assists in achieving marketing objectives.
For your project, you will select a product or line from a Fortune 500 Company and develop a strategic marketing plan for all four phases.
The project will be submitted in four phases. Phase 1 will be a paper exploring strategic focus.
Phase 2 will be a situation analysis paper.
In Phase 3, you will explore the market product focus of the company you chose, and also Phase 4, you will develop an integrated marketing mix strategy.
In this assignment, you will focus on the target market.
· Firstly, analyze your objectives based on your target market. How do they relate to your strategic focus?
· Secondly, develop a product and brand positioning strategy based on unique product features. How does the strategy relate to your target?
·Thirdly, create points of difference from the competition by constructing a differential advantage. Defend your position.
Four pages in length, excluding the Title and Reference page.
APA format, including in-text citations for referenced works and also a Reference page.
A minimum of two resources.
Remember, ensure that the paper is at least three pages exclusive of the cover and the reference pages. Also, ensure that you include all the references you use in finding research for this assignment paper. References should be at least three for the paper. All references, citation, and writing should follow the APA formatting and styling guidelines. Finally, ensure you focus on the assignment topic in detail.