This is a paper that is focusing on the Monitor and adjust the marketing mix assignment. The paper also provides additional information to use in writing the assignment paper.
The Monitor and adjust the marketing mix assignment
Monitor and adjust the marketing mix
What is this assessment task about?
This task builds on your work in Task 2. This task comprises of product-based assessment methods in a simulated work environment. It has been designe to evaluate your ability to:
Monitor marketing mix against marketing performance and also isolate components for testing
Evaluate implications of altering one or more components of marketing mix in relation to market factors and consumer response • Adjust components of marketing mix in response to test results and market-response evaluation • Ensure adjusted marketing mix meets budgetary requirements • Ensure adjusted marketing mix continues to meet organisational, strategic and operational marketing objectives, and desired positioning You are required to address the following:
Task 3.1 Marketing Mix – Monitoring: o Firstly, develop a monitoring plan o Address the scenarios o Test the marketing mix components impacted by the scenarios
Task 3.2 Adjust the marketing mix: o Secondly, evaluate the implications of altering one or more components of the marketing mix o Develop a plan to adjust the components of the marketing mix that need change/refinement
What do I need to do to complete this task satisfactorily?
submit the completed assessment tasks, according to instructions, • complete the tasks with sufficient detail and also present them in a professional manner,
use your own words and reference sources appropriately,
meet the word count where required,
use the scenario provided,
use the templates provided where required
for your performance to be satisfactory in this assessment task you must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily complete you will complete further assessment to demonstrate satisfactory performance.