In evaluating the validity and practical use of the seven Barcelona Principles, which ones do you consider the most important for effective evaluation of a PR campaign?
In evaluating the validity and practical use of the seven Barcelona Principles
1. In evaluating the validity and practical use of the seven Barcelona Principles, which ones do you consider the most important for effective evaluation of a PR campaign?
A. Which ones would you consider the least important?
B. Would you add any new global PR evaluation principles to the list?
2. From your reading of the ethical discussion of independence in PR practice, how can this ethical value be best implemented by PR professionals?
3. What key lessons did you learn from the textbook case study about “The Agency?” Further, did they properly apply the seven Barcelona principles? Moreover, what would you recommend to other PR practitioners from the case study?
4.After reading and reflecting on the two drafts of the professor’s case study of the launch of Fox TV, evaluate the effectives of the launch publicity plan and execution.
What did the team do right? Also, what did the team do wrong? Further, what could the team have done differently?
Explaining PR’s Barcelona Principles
We can measure the distance of the Milky Way. We can determine the size of an electron. But can we calculate the impact of public relations?
Maybe. Unlike physics or astronomy, it’s not an exact science. And if you thought the debate on gun control and the Second Amendment was contentious, welcome to public relations. Measurement matters because in a very competitive marketplace for clients, dollars, internal resources and respect, the industry wants to justify its contributions and impact.
Like charm, reputation or leadership, public relations can be a subjective science. You know when you see it or feel it, but people can’t always quantify every single sales lead, jump in revenue, rise in rankings, gain or loss of market share and link that to a single article in the Wall Street Journal, a fantastic speech at TED or Davos, Switzerland, or a series of Tweets…..