Leveraging National Crisis for a Public Relations Bonanza
After reading the case “Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza” by Gringarten & Fernández-Calienes, pages 69-79, write a case study using the Case Analysis Outline attached below.
- The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
- The paper is to be 1000 words in length, current APA style, excluding the title, abstract and references page.
- No references required.
- Complete and submit the assignment by 11:59 PM ET on Sunday.
- Late work policies, expectations regarding proper citations, acceptable means of responding to peer feedback, and other expectations are at the discretion of the instructor.