Leveraging National Crisis for a Public Relations Bonanza

Leveraging National Crisis for a Public Relations Bonanza

After reading the case “Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza” by Gringarten & Fernández-Calienes, pages 69-79, write a case study using the Case Analysis Outline attached below.

Case Analyses Outline Template.docxPreview the document

Submission Instructions:

  • The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
  • The paper is to be 1000 words in length, current APA style, excluding the title, abstract and references page.
  • No  references required.
  • Complete and submit the assignment by 11:59 PM ET on Sunday.
  • Late work policies, expectations regarding proper citations, acceptable means of responding to peer feedback, and other expectations are at the discretion of the instructor.

Communication During Covid

The impact of Covid on business communication…what else could we write about? Here is a question about business communication and how we might deal with the current pandemic.

Here is the prompt:  3500_EXAMPLE_MEMO_2020.pdf 3500_EXAMPLE_MEMO_2020.pdf – Alternative Formats

Be sure you read the question many times, so you understand what your writing should accomplish.

You can get some helpful information by examining the EXAMPLE/sample memos I provided and by reviewing the lecture notes and slides.

*Reminder: your Example Memo MUST be written using this question. You are not allowed to pick your own topic or submit a memo using any other topic.

**ADDITIONAL REMINDER: You can write as much as you want, but be sure EVERY EXAMPLE is important;  be certain your writing is effective, clear, error free, and uses several (MANY?) interesting examples.

Technology For Management

Describe two collaborative software systems including features and benefits for business communications and productivity. Submit a one to two page paper in APA format

Business Decision Making Project

Assignment Content

  1. Purpose of Assignment 

    This assignment aims to help students connect the topics learned in the course. They will then apply them to an opportunity at a familiar company. The instructor will consider other business alternatives. This paper will be updated and amended in Weeks 3 and 4 and presented in Week 5.

    Notes. This business paper may reflect a company opportunity that could be measured by data collection. This project will not work well using a hypothetical company.

    Week 2 Assignment Steps

    Use the Business Decision-Making Paper Template.

    a. Identify the name and description of the company. Select a company where you work or with which you are very familiar. Give the company name a pseudonym.

    b. Describe the opportunity at that company. The opportunity may be a persistent problem. You need to be able to gather and analyze data to help understand the issues better.

    c. Why is this business opportunity essential? What could happen if the opportunity is not improved?

    Points. Earn 60 points for completing the above three parts.

    Submit your business decision-making paper.
    Your paper will be reviewed and returned within a day or two. Review the instructor’s feedback and make necessary revisions in preparation for next week.



Case Assignment

Development and Refinement of Research Problem and Research Questions

Make sure to include your research question as a preface to your response so that the readers can connect your responses with the intent of your research.

Note: This is a great time to review existing dissertations in the ProQuest Dissertations and Theses database. Remember, not all dissertations will be of equal quality, nor will all dissertations follow the same format as you are expected to follow. This means you will want to look at multiple dissertations, especially those from schools similar to ours.

Also note that your responses below are an exercise designed to get you going in the right direction for the construction of your methods chapter. You will need to wordsmith and refine your responses to this case assignment so that you present a coherent narrative in Chapter Three, and conform to the DSP template.

Guiding Questions for the Development of Chapter Three—Methods Your response(s)
Total word count for this material should be between 2000 and 2500 words. Make sure to include a literature supported rationale for the choices you’ve made (remember, you should be using literature written by experts in the method(s) you’re selecting.

Total word count for this material should be between 2000 and 2500 words.

1.What research tradition is most appropriate for your selected method(s)? Please explain why this tradition is most appropriate.  
2. Based on the selected research tradition, what specific methods will you employ? Explain your reasoning for this choice.  
3. What is the population for your proposed research? (Describe your specific population, citing at least three characteristics.) How many people are in this population (you may offer an approximation).  
4. Based on your population and conventions found in the literature, what is the appropriate sample size for your research? Please justify your sample size and utilize citations.  
5. What is the sampling procedure you will use? (Rationale and citations required.)  
6. What permissions must you obtain in writing before your research is conducted (esp. for research within your organization or an organization)? If you do NOT need permissions, please explain why.  
7. What instruments will be used in your research? (Please include the instrument for gathering data – e.g. survey, interview protocol, other)  
8. Specifically, how will you ensure trustworthiness & credibility (Qual)? This response requires a practical discussion supported by literature, NOT a theoretical discussion.  

Assignment Expectations

Students present comprehensive answers REPLACEed in the table provided, addressing the topics found in Chapter Three. Practical discussions should be supported by literature. (Not acceptable to simply share a theoretical discussion.)


Module 2 – SLP


Using your work from the previous weeks, prepare and submit Chapter Three. You must REPLACE your material into the DSP template (found in MyTLC). Work will not be accepted if it is not in the template.


The methods are the procedures used to acquire empirical evidence and analyze it for purposes of answering research questions, testing hypotheses, and examining foreshadowed problems, following up on conjectures, and going forward from exploratory questions. The choice of methodology should be made in light of the literature review and with careful deliberation. Small oversights can sometimes undermine a long and difficult study. Your committee will help you think through the appropriateness of proposed methods and will probably suggest some refinements.

Your approved proposal is considered a blueprint for research. You are expected to do everything indicated in that blueprint. In experimental research, it is usually expected that no changes will be made unless you encounter unanticipated problems that require modifications. In other quantitative research, such as quasi-experimental, longitudinal and secondary data analysis, additions over and beyond the blueprint may be appropriate to deal with unanticipated opportunities. In qualitative research, the proposal outlines the broad parameters of the study, but usually several details are expected to be decided during the actual data collection and analysis. Changes in the planned research should be made only after consultation with your full dissertation committee. Changes in the collection and handling of data from humans will generally require re-submission for IRB approval.

A few important aspects of the methods cannot be known until after the study has been conducted, such as the response rates from samples, errors or accidents in carrying out the planned methods, and whether the collected data meets the assumptions of the planned statistical analyses. Consequently, whatever is written in the research proposal about methodology may have to be updated some when preparing Chapter 3 of the dissertation.

The subsections indicated below are the components of the methodology and not necessarily subheadings of Chapter 3. Mixed-methods studies may benefit from the guidelines below for both quantitative research and qualitative research.

3-A. Methodology:

Briefly re-introduce the problem and provide an overview of the methodological approach.

3-B. Conjectures, or Exploratory Questions:

State the conjectures, or exploratory questions that guided the inquiry. The conjectures or exploratory questions can be descriptive, associational, and causal. Qualitative research answers questions in a holistic manner based on all or most of the available information, cross-verifying among several sources of information. The process often involves continual drawing of tentative inferences throughout the ongoing data collection and verifying those inferences with the subsequently-collected data.

3-C. Research Procedures:

Describe in detail how the inquiry was undertaken.

Generally, the description should be thorough enough that other skilled researchers could approximately replicate your study from the description.

Introduce the epistemology that will guide the inquiry.

Explain the theoretical perspective that will drive the research, and why it was selected.

Indicate the methodology used and why it was selected.

Indicate the specific methods used and the justification for them. How were sites, cases, and informants selected? Why? What access did you unsuccessfully seek? Which people perhaps tried to minimize contact with you and which repeatedly sought it out? How did you collect your data? Why? What verification procedures were used in the field? How did you protect against imposing your biases on the data? Describe and append any interview guides, protocols, rubrics used to assist in the data collection.

Indicate how you managed your qualitative data. Did you take notes or make audio/video recordings? Was any data not analyzed? Why?

Indicate how you analyzed and interpreted your data, making sure the analysis was consistent with the selected methodology. If you inferred themes, explain how. If you coded the transcripts, explain the coding system and checks for coding reliability and validity. How did you analyze the data from the coding? How did you triangulate or otherwise verify findings? How did you interpret the full set of data?

3-D. Human Participants and Ethics Precautions:

Summarize potential risks to humans from whom data is collected in your research, and summarize precautions taken to ensure informed consent (when needed) and to minimize the risks to participants in your research. This information can be drawn from the Office of Research and Sponsored Programs – Institutional Review Board (IRB) Submission Form that must accompany your proposal when it is submitted for review and approval. (Reminder: You must have approval from the Institutional Review Board before beginning data collection from or about humans!) Also address other ethical issues, such as your possible conflicts of interest and personal biases that could have influenced the research, and how you minimized their effects. After receiving IRB approval, participant recruitment and data collection will begin.”

SLP Assignment Expectations

Students have submitted a Chapter Three that conforms to the DSP template and checklist, reflects thoughtful revisions, and is grammatically sound.

Executive Memo

The Assignment You work for Urban Outfitters in the Marketing Department. Your research has shown that Native American designs are quite popular today. You developed “mock-ups” for some new products based on traditional Navajo patterns – included in this case study below. Because you live near the Navajo Reservation, you know how devastating the recent COVID-19 pandemic hit that population. As you put your proposal together, you included a provision that 1% of all profits made on these items go to the Navajo Nation Department of Health. The company’s leadership has asked you to put together a memorandum for company leadership on the ethical implications of this line of products. You are to assess the ethics only – not the legal issues. You may assume that the licensing of the trademark is a separate issue to be handled by the legal department. Your task should focus on the ethics (and potential ethical problems) with your company using the Navajo patterns and culture in your products. The memorandum will be evaluated on content and format using the Ethics and Social Responsibility Rubric and Writing Assessment Rubric from The W. A. Franke College of Business. Below are the requirements for the memorandum: Format: a business memorandum of no more than 1000 words of text, including a concise executive summary. Use visual aids to clarify, simplify, and/or emphasize data or main points, but integrate them within the text rather than as appendices. Memorandum should have a professional appearance, be formatted with page numbers and descriptive headings, and include proper citations of at least three outside sources using APA style. Your memo should be free of grammatical, punctuation, capitalization, spelling, and other Basic English language usage errors. [Refer to the Writing Assessment Rubric.] Content: At minimum, the memorandum should include the following: A. An executive summary, providing an overview of your analysis and recommendation. B. Brief statement of the problem/decision/issue. Give a brief overview of the issue as you understand it. [Ethics and Social Responsibility Rubric (ESR) criterion 1] C. Identification of the alternative strategies that the company could adopt to address the issue. This should be short and to the point. [ESR criteria 2 and 3] D. Identification of the specific facts relevant to the issue identified above. Address the information you have about those factors from the case study and the information you would like to have that is not included in the case. Identification of the key ethical theories you will apply to the facts of this case and why you chose them or what information they will give you. [ESR criterion 2] E. Analysis of the social responsibility and ethical factors identified above (in D). [ESR criterion 2] F. Description of your formal recommendation. [ESR criterion 3]

Professional Applied Project

My business will be an online store selling Macrame that I make (here is a website explaning what is it https://www.thesprucecrafts.com/what-is-macrame-4770893)

You must use APA format for the paper, start building the reference page and make sure to properly format the references in alphabetical order. Use a grammar/spell check! Check your paper for plagiarism before submitting. You can use Unicheck ($15) or a free website; do not submit a paper that has any copied/pasted content. You will receive a failing grade if you do!

Follow the content of the template I posted.

Company Description: The legal structure of your business (corporation, sole proprietorship, etc.); Core Competencies; A brief history, the nature of your business, and the needs or demands you plan to supply; An overview of your products/services, customers, and suppliers; A summary of company growth, including financial or market highlights; A summary of your short- and long-term business goals, and how you plan to make a profit; SWOT Analysis; Key Performance Indicators

Products and Services: Clearly describe what you’re selling, with a focus on customer benefits. Include details about suppliers, product or service costs, and the net revenue expected from the sale of those products or services. Consider adding pictures or diagrams. A detailed description of your product/service that emphasizes customer benefits; An explanation of the market role of your product/service and advantages it has over competitors; Information about the product/service’s life cycle; Relevant copyright, patent, or trade secret data; Research and development activities that may lead to new products and services; Description of your Corporate Social Responsibility

Organization and Management Team: Outline your company’s organizational structure. Identify the owners, management team and board of directors (must employ at least 5 employees). An organizational chart with descriptions of departments and key employees; Information about owners, including their names, percentage of ownership, extent of involvement within the company and a biography listing their background and skills; Profiles of your management team, including their names, positions, main responsibilities and past experience; List of any advisors, such as board members, accountants, and attorneys

Market Analysis: Show your industry knowledge, and present conclusions based on thorough market research. Place detailed findings of any studies in an appendix. A sketch of targeted customer segments, including size and demographics of each group; An industry description, outlook, and analysis, including statistics; Historical, current and projected marketing data for your product/services; Competitive Analysis: A detailed evaluation of your competitors, highlighting their strengths and weaknesses using Competitive Profile Matrix and Product Positioning Map; Description of barriers to entry, and explanation of how you will overcome.

Strategy and Implementation: Summarize your sales and marketing strategy, and how you’ll implement them with an operating plan. An explanation of how you’ll promote your business to customers and enter the market; Details about costs, pricing, promotions, and distribution/logistics; An explanation of how the company will function, including the operations cycle (from acquisition of supplies through production to delivery); Information on sources of labor and number of employees; Data on operating hours and facilities


Before beginning work on this discussion forum, please review the link Doing Discussion Questions Right, the expanded grading rubric for the forum, and any specific instructions for this topic. From the bulleted list below, select one topic for which you will lead the discussion in the forum this week. Early in the week, reserve your selected topic by posting your response (reservation post) to the Discussion Area, identifying your topic in the subject line. By the due date assigned, research your topic and start a scholarly conversation as you respond with your initial or primary post to your own reservation post in the Discussion Area. Make sure your response does not duplicate your classmates’ responses. Topic: Justify three traits that you believe a leader must possess. As the beginning of a scholarly conversation, your initial post should be: Succinct—no more than 500 words. Provocative—use concepts and combinations of concepts from the readings to propose relationships, causes, and/or consequences that inspire others to engage (inquire, learn). In other words, take a scholarly stand. Supported—scholarly conversations are more than opinions. Ideas, statements, and conclusions are supported by clear research and citations from course materials as well as other credible, peer-reviewed resources.


Today, you received an invitation from the president of the school board asking you to deliver an informative speech at Everytown High School. Because students at Everytown High School are currently studying global climate change, the president of the school board would like you to address this topic as well.

Review the sources listed below and choose the one you would use in your informative speech. Thoroughly explain why the source is a good choice.

  • A book entitled The Guide to Global Climate Change (published in 2015).
  • A prerecorded interview with an employee at the Smithsonian Environmental Research Center.
  • A documentary film explaining global climate change.

Discussion Forum

Week 2 Discussion Forum

With no less than 300 words, post an initial reply to the question below by Thursday at 11:55 p.m. Central Time. Then please respond to at least two classmates’ post with a sentence or two about their post by Sunday at 11:55 p.m. CT. In most cases responding to the instructor posts will also count. Please note that you will not see your classmates’ messages until you create your initial post.

Online Forum Discussion:

It’s common for the planning system to put financial executives in uncomfortable ethical positions. Plans are vehicles for communications to outsiders and they are usually put together by the finance department. But outside communications are ultimately the responsibility of the chief executive officer (CEO). That means that a CEO who doesn’t like what a plan says can apply his or her “judgment” and tell outsiders something else.

Problems arise when CEOs use judgment to further their personal ends or just refuse to accept unpleasant realities. Chief financial officers (CFOs) get caught in the middle, because although they work for CEOs, they’re supposed to have an overriding responsibility for truth and fairness in financial representations. They also have to stand up next to the CEO when the message is delivered and at least act as if they support every word.

Here’s an illustration. Suppose the planning process at a division of a large corporation reveals that it’s likely to lose market share and a great deal of money in the future. If the information is revealed to parent company executives in an upcoming meeting, they’re likely to replace the division’s president whose strategy is probably responsible for the poor performance. On the other hand, if a falsely optimistic plan is presented, the current president and his policies will continue in place, but the eventual loss is likely to be much larger.

The president plans to present the optimistic version of the plan. The division CFO feels this constitutes misleading corporate management. What is her ethical responsibility?

To appreciate this dilemma, it’s crucial to understand that all plans are to some extent matters of opinion. No one can say with certainty that the division president is proposing to lie. He’s just supporting a planning position that most people would find unrealistic if they knew all the details. The fact that it serves his own personal ends makes him suspect, but it doesn’t prove he doesn’t believe in the better plan. Optimistic people tend to believe what they want to in spite of overwhelming evidence to the contrary all the time!

If the CFO refuses to go along and insists on presenting the more likely plan herself, she’ll be setting up a confrontation with her boss in front of senior management. That will probably destroy her relationship with the president forever. And she may not win. Remember that the corporate managers put the president in charge because they valued his judgment above that of others. They may still do that in spite of strong evidence that he’s wrong. The fact that the CFO may eventually be proven right doesn’t help because the damage will be done, and she’ll be long gone by then.

On the other hand, if the CFO doesn’t stand up and give her opinion, there’s no doubt the unduly optimistic plan will be accepted. That will probably mean deeper losses for the company, which might lead to closing the division and laying off its employees. At that time, the corporate people will probably want to know why the division’s management team didn’t see the problem coming.

What are the CFO’s options? What would you do?